Marketing Blog

By kelly@elitemarketingoptions.com 28 Sep, 2015
A business name and tag line should clearly reflect what is being sold. If a 10-year old read your business name and tag line would they know what you offer?
This greatly affects marketing strategy. If a ten-year old cannot read your business name tag line and "know your business awareness" you need to heavily concentrate on marketing (long term recognition) instead of advertising (instant gratification.)

 Advertisement:
  Instant sale to consumer, a specific product or event. This has a time limitation. The consumer knows they can "Get It NOW!"

 Marketing:
  Overall branding and recognition of your business - service - or products in general. The consumer knows "If I need this Item or
Service - It is "HERE" & will be Quality. Marketing is not a specific product/service- It is business awareness.

Examples:
 Consumer sees an advertisement for a sweater: A buy one, get one half-off Ad- valid for the following Friday & Saturday.
Consumer response 1: "I need sweaters and will go to this store on Friday and buy two sweaters." --Advertising
Consumer response 2: "I need sweaters." However, instead of checking schedule for the sale dates, they think "You know who has great sweaters, Kohls" and they go to Kohls.--Marketing

Advertising & Marketing are key parts to any business and need to be utilized to fit the client’s needs.

 Advertising= Instant gratification for both seller & buyer.

 Marketing= Long term branding & recognition.

Instead of looking at a number (your marketing budget amount) $XXXX.XX and deciding from the cost of the advertising avenues...  
 RADIO- $XXXX.XX
 MAGAZINE- $XXXX.XX
 BROCHURE DISTRIBUTION- $XXXX.XX
 BILLBOARDS- $XXXX.XX
 WEB PRESENCE- $XXXX.XX
 PRINT MATERIALS- $XXXX.XX

Compare the avenues & know if it is an Advertising (instant grat.) or Marketing (long term recog.) An effective budget should have equal parts of both. (More to a marketing budget then adding and subtracting numbers.)

Examples:
 Radio Ads are advertising. You are advertising a specific sell or event.
 Magazine Ads are advertising. You are advertising a specific sell or event.
 Billboards are marketing. They reach a larger area and can give a more overall picture of your business and what you offer. Business Awareness.

There is homework to be done. Decide what type of client is best suited for your business. Who will benefit the most from your product or service?

Is your product/service "Quality" (harder sale for more money) or "Quantity"(less money for a quicker sell.)

The answers greatly affect your marketing strategy. Quality means you need to lean heavier on marketing. Quantity means you need to lean toward advertising.
Other factors to consider-Consumers you are looking to attract. - Where are they right now? What are they doing? Where are some of the places they go? What are some of the things they buy? Just knowing a few of these things can greatly influence your marketing strategy.
If you can be in front of them in these places- while they are doing these things..... Can you think of a better marketing venue? Now you know who you want to sell to and where you want to reach them.
By kelly@elitemarketingoptions.com 20 Sep, 2015
 The marketing world has changed drastically over the last 5 years. People tend to panic in times of economic crisis. It appears rationality has simply gone out the window as people panic in times of economic crisis. Examples of companies doing the exact opposite of what they should be doing, happen daily. These businesses are ran by extremely intelligent people hiring other extremely gifted individuals to form teams, brainstorm, propose and ultimately decide upon the best approach. Yet the game plans are just not yielding the results that are hoped for.

 Let's look at the marketing approach others are suggesting...The average business owner/marketer may think the best thing to do in a crisis is to cut the advertising budget and channel remaining funds into the main stream, known and tested forms of media.
This breaks down to:
 * Times are tough, the business is struggling
 * Lets cut the marketing budget
 * Budget's cut so we need to be careful where the money is spent
 * Let's spend it how we did before (you mean the same ways that got us to this position in the first place?)
 * Wow! That's a great looking ad! (it goes well with your competitors on page 3,7,9,11,17,22 and 33.)
 * Not sure how the ad performed but it looked great. Competitors keep doing it, it must be working...

 After this it seems clear the "cut the budget and spend safely" is not the route to follow. Cutting the marketing budget may be inevitable. However, sticking to the usual? How about some Options? Remember those usual ways haven't exactly set you apart.
 THINK different, ACT different and BE different.

 All businesses, large or small, try to target the masses. The key defining feature of "the masses" is that they are indifferent, but represent the majority of the purchasing population. "They" don't care whether the ad looks great, or that a celebrity they could never be is using the product.

Times are tough for "the masses", economic and financial crisis hits them the hardest. The same "masses" your business and every other business are targeting. Look through any top magazine there are tons of businesses selling the same products and marketing to the same people! The old ways of marketing and advertising are useless as we come into a new era.

 "The masses" don't buy FHM to look at ads and use TV commercial breaks to fill up their drink ( that is if they don't have a DVR. ) TV advertising and Magazine advertising once worked because it was different with alternatives few and far between. Traditional media requires diverting the consumer's attention in order to absorb the message trying to be portrayed. This isn't working anymore! People are immune to ads and subconsciously and consciously tune-out or flick to the next page/channel/station whenever they are subject to an advertisement. "They" have seen hundreds and thousands of these before, possibly even millions over a lifetime, are they paying attention to yours?
By kelly@elitemarketingoptions.com 18 Sep, 2015
Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
By kelly@elitemarketingoptions.com 15 Sep, 2015
 Hi, I’m Kelly. I’m the in house web site designer at Elite. "I" would be the I, referred to in many accounts. I am also half of the "We."
 I decided to make a marketing library to host a pdf version of all the information you find in our website.
 I also thought this would be a great place for my practical marketing advice.
 I have learned a lot in 12 years of business at the Lake of the Ozarks and want to make an effort to give back information I have gained from my diverse client base.
 I have had some interesting conversations with clients that have been in business at the lake since the 1970's.
 Google definitely *Keeps me on my toes* when it comes to web designing, but I also have a wealth of knowledge just from listening.
I try to learn Everything I can, from Everyone.
 I cannot recall a time I discussed a topic with another business owner and it not been beneficial to another client in the future.
I'd love to help you with any marketing questions. Send me an email to discuss your issues. kelly@elitemarketingoptions.com

Elite Marketing Options offers Brochure and Rack Card Distribution, Website Design, Outdoor Billboards, Graphic Design and Printing Services based at the Lake of the Ozarks in Missouri.
    Elite Marketing Options
    Phone: 573-746-0219
    Website: http://elitemarketingoptions.com
    Email: mailto:info@elitemarketingoptions.com

Elite Marketing Options offer several Services and Products to increase local and regional awareness of your business and brand through our multi-media, cross platform marketing. Our Client List speaks for itself; please do not leave our website without viewing it. Be sure to view our Portfolio and please email us at info@elitemarketingoptions.com for additional marketing information. 
By kelly@elitemarketingoptions.com 28 Sep, 2015
A business name and tag line should clearly reflect what is being sold. If a 10-year old read your business name and tag line would they know what you offer?
This greatly affects marketing strategy. If a ten-year old cannot read your business name tag line and "know your business awareness" you need to heavily concentrate on marketing (long term recognition) instead of advertising (instant gratification.)

 Advertisement:
  Instant sale to consumer, a specific product or event. This has a time limitation. The consumer knows they can "Get It NOW!"

 Marketing:
  Overall branding and recognition of your business - service - or products in general. The consumer knows "If I need this Item or
Service - It is "HERE" & will be Quality. Marketing is not a specific product/service- It is business awareness.

Examples:
 Consumer sees an advertisement for a sweater: A buy one, get one half-off Ad- valid for the following Friday & Saturday.
Consumer response 1: "I need sweaters and will go to this store on Friday and buy two sweaters." --Advertising
Consumer response 2: "I need sweaters." However, instead of checking schedule for the sale dates, they think "You know who has great sweaters, Kohls" and they go to Kohls.--Marketing

Advertising & Marketing are key parts to any business and need to be utilized to fit the client’s needs.

 Advertising= Instant gratification for both seller & buyer.

 Marketing= Long term branding & recognition.

Instead of looking at a number (your marketing budget amount) $XXXX.XX and deciding from the cost of the advertising avenues...  
 RADIO- $XXXX.XX
 MAGAZINE- $XXXX.XX
 BROCHURE DISTRIBUTION- $XXXX.XX
 BILLBOARDS- $XXXX.XX
 WEB PRESENCE- $XXXX.XX
 PRINT MATERIALS- $XXXX.XX

Compare the avenues & know if it is an Advertising (instant grat.) or Marketing (long term recog.) An effective budget should have equal parts of both. (More to a marketing budget then adding and subtracting numbers.)

Examples:
 Radio Ads are advertising. You are advertising a specific sell or event.
 Magazine Ads are advertising. You are advertising a specific sell or event.
 Billboards are marketing. They reach a larger area and can give a more overall picture of your business and what you offer. Business Awareness.

There is homework to be done. Decide what type of client is best suited for your business. Who will benefit the most from your product or service?

Is your product/service "Quality" (harder sale for more money) or "Quantity"(less money for a quicker sell.)

The answers greatly affect your marketing strategy. Quality means you need to lean heavier on marketing. Quantity means you need to lean toward advertising.
Other factors to consider-Consumers you are looking to attract. - Where are they right now? What are they doing? Where are some of the places they go? What are some of the things they buy? Just knowing a few of these things can greatly influence your marketing strategy.
If you can be in front of them in these places- while they are doing these things..... Can you think of a better marketing venue? Now you know who you want to sell to and where you want to reach them.
By kelly@elitemarketingoptions.com 20 Sep, 2015
 The marketing world has changed drastically over the last 5 years. People tend to panic in times of economic crisis. It appears rationality has simply gone out the window as people panic in times of economic crisis. Examples of companies doing the exact opposite of what they should be doing, happen daily. These businesses are ran by extremely intelligent people hiring other extremely gifted individuals to form teams, brainstorm, propose and ultimately decide upon the best approach. Yet the game plans are just not yielding the results that are hoped for.

 Let's look at the marketing approach others are suggesting...The average business owner/marketer may think the best thing to do in a crisis is to cut the advertising budget and channel remaining funds into the main stream, known and tested forms of media.
This breaks down to:
 * Times are tough, the business is struggling
 * Lets cut the marketing budget
 * Budget's cut so we need to be careful where the money is spent
 * Let's spend it how we did before (you mean the same ways that got us to this position in the first place?)
 * Wow! That's a great looking ad! (it goes well with your competitors on page 3,7,9,11,17,22 and 33.)
 * Not sure how the ad performed but it looked great. Competitors keep doing it, it must be working...

 After this it seems clear the "cut the budget and spend safely" is not the route to follow. Cutting the marketing budget may be inevitable. However, sticking to the usual? How about some Options? Remember those usual ways haven't exactly set you apart.
 THINK different, ACT different and BE different.

 All businesses, large or small, try to target the masses. The key defining feature of "the masses" is that they are indifferent, but represent the majority of the purchasing population. "They" don't care whether the ad looks great, or that a celebrity they could never be is using the product.

Times are tough for "the masses", economic and financial crisis hits them the hardest. The same "masses" your business and every other business are targeting. Look through any top magazine there are tons of businesses selling the same products and marketing to the same people! The old ways of marketing and advertising are useless as we come into a new era.

 "The masses" don't buy FHM to look at ads and use TV commercial breaks to fill up their drink ( that is if they don't have a DVR. ) TV advertising and Magazine advertising once worked because it was different with alternatives few and far between. Traditional media requires diverting the consumer's attention in order to absorb the message trying to be portrayed. This isn't working anymore! People are immune to ads and subconsciously and consciously tune-out or flick to the next page/channel/station whenever they are subject to an advertisement. "They" have seen hundreds and thousands of these before, possibly even millions over a lifetime, are they paying attention to yours?
By kelly@elitemarketingoptions.com 18 Sep, 2015
Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
By kelly@elitemarketingoptions.com 15 Sep, 2015
 Hi, I’m Kelly. I’m the in house web site designer at Elite. "I" would be the I, referred to in many accounts. I am also half of the "We."
 I decided to make a marketing library to host a pdf version of all the information you find in our website.
 I also thought this would be a great place for my practical marketing advice.
 I have learned a lot in 12 years of business at the Lake of the Ozarks and want to make an effort to give back information I have gained from my diverse client base.
 I have had some interesting conversations with clients that have been in business at the lake since the 1970's.
 Google definitely *Keeps me on my toes* when it comes to web designing, but I also have a wealth of knowledge just from listening.
I try to learn Everything I can, from Everyone.
 I cannot recall a time I discussed a topic with another business owner and it not been beneficial to another client in the future.
I'd love to help you with any marketing questions. Send me an email to discuss your issues. kelly@elitemarketingoptions.com

Elite Marketing Options offers Brochure and Rack Card Distribution, Website Design, Outdoor Billboards, Graphic Design and Printing Services based at the Lake of the Ozarks in Missouri.
    Elite Marketing Options
    Phone: 573-746-0219
    Website: http://elitemarketingoptions.com
    Email: mailto:info@elitemarketingoptions.com

Elite Marketing Options offer several Services and Products to increase local and regional awareness of your business and brand through our multi-media, cross platform marketing. Our Client List speaks for itself; please do not leave our website without viewing it. Be sure to view our Portfolio and please email us at info@elitemarketingoptions.com for additional marketing information. 
Share by: