What should your rack card look like?
Your Rack Card needs to catch the consumer’s attention within seconds.
* The very top of the card needs to have BOLD text stating the purpose of the card.
Example: Boat Rentals or Golf or (your Business Name) Alhonna Resort
* The remaining top three inches need to include your logo and an awesome photo of a person having a great time.
(Boat Rental- on a boat, Resort- kids playing or fishing at your resort)
*Choose a service/product to feature on the remaining front of the card. Be clear in your message.
*The back of the card needs to have a similar header as the front of the card (in case it is displayed backwards.)
*The remaining back of your rack card should feature a call to action. "Show this card for a Free T-Shirt."
*All print materials need to include: Your Business Name,
Address, Phone #, and Web Address. If space allows also add a Map and your Email address.
When designing a new rack card, it is always helpful to look at other cards. You can see what graphics and text impact you, be sure to visit our Rack Card Gallery
to view other designs.
What should you expect from a well-designed rack card?
All marketing materials should contain a “call to action.” A well-designed rack card should produce your intended action from your end consumer, such as a reservation, a visit to your location, or a phone call.