How can my business benefit from a
VIP cards build on call to action from repeat customers. The business will provide the VIP member a sheet to fill out when they purchase the VIP card.
The business will decide how in depth the sheet will be. The best practice is to gather the following information: mailing address, email address, date of birth, spouse date of birth, child date of birth and anniversary date.
The business can then opt to send the VIP member an email on these special occasions prompting brand recognition. The business can also choose to send a gift card to the member to encourage them to visit their location. A ten dollar gift card could result in a $60 purchase.
The email address allows the business owner to invite the VIP member to events, new products, etc.
Be sure to include a link to buy a VIP card on your business website, email and newsletter.